https://www.awwbiscuits.com/resume daily 0.75 2024-04-19 https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/1708490907583-JRN28MBS9MYCPFNGL8Y1/DonPic400BWbl.jpg Resume https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/1708490907579-WP7AXRDK24LQF0XIRNWB/BoxBlue40wide.gif Resume https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/1708490906647-NSMQJFFFFD8UVT24VZQF/BoxBlue40wide.gif Resume - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.awwbiscuits.com/santacruz daily 0.75 2024-03-15 https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/0dd2d91f-9973-4cfe-9fde-113ff23cc4e8/SCBWheelie400.jpg Portfolio - Santa Cruz https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/1708490907579-WP7AXRDK24LQF0XIRNWB/BoxBlue40wide.gif Portfolio - Santa Cruz https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/bf2d671c-ab73-4066-b775-8f96871f1716/EXP3600.jpg Portfolio - Santa Cruz - Make it stand out WHEELS BROKEN, INTERNET INJURED - Low budget shoot where we intentionally broke the product to prove how tough it was racked up 14 million views and launched a new wheel brand to #1 in less than a year. https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/c156f7f3-6e74-4dc1-925b-af9b256ef0f0/EXP1600x.jpg Portfolio - Santa Cruz - Make it stand out A VIRAL HIT ON OUR (AHEM) HANDS - More than 40 million people have watched the finger bike video that launched https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/1708490906647-NSMQJFFFFD8UVT24VZQF/BoxBlue40wide.gif Portfolio - Santa Cruz - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/b547095d-e7da-4a7a-8263-c7d9e03cc540/pDM600x338.jpg Portfolio - Santa Cruz WHEELS BROKEN, INTERNET INJURED - Low budget shoot where we intentionally broke the product to prove how tough it was racked up 14 million views and launched a new wheel brand to #1 in less than a year. https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/ff0049ef-89ec-49aa-8f4b-3b9d0b3e8b3b/pCC600x338.jpg Portfolio - Santa Cruz SANTA CRUZ: THE MUSICAL - Boy John’s performance in this video not only launched a new bike but told the story of our company culture resulting in a surge of job applications. https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/a249d091-0a81-458e-b04e-821d943b4831/pFB600x338.jpg Portfolio - Santa Cruz A VIRAL HIT ON OUR (AHEM) HANDS - More than 40 million people have watched the finger bike video nobody was expecting but everyone loved. https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/1c14d3ff-4686-48fb-bad0-244ffdde4eb3/pFacSet600x338.jpg Portfolio - Santa Cruz PRODUCT MARKETING POWER - Santa Cruz's retail training videos are the industry's most engaged, and help product sell-through by educating retail staff. https://www.awwbiscuits.com/bell daily 0.75 2024-03-01 https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/1708490907579-WP7AXRDK24LQF0XIRNWB/BoxBlue40wide.gif Bell Brand Plan https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/06cd2b52-a0da-4780-aef8-9b1ab762f452/Mert.jpg Bell Brand Plan https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/5ca753ca-9f68-4de2-bcec-6f7e2617c3fe/600x338BrandPlan.jpg Bell Brand Plan - Make it stand out THE PLAN COMES TOGETHER - The Bell Shop Manual and Field Guide both articulates the brand plan and serves as the visual archetype for other collateral. Despite being drafted in 2011, the design language and brand ethic is still in use and evident in the marketplace and the culture. https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/1708490906647-NSMQJFFFFD8UVT24VZQF/BoxBlue40wide.gif Bell Brand Plan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/f65de062-240f-4d27-8bff-56b964f8e9fe/GwinComboG.jpg Bell Brand Plan SWAG WITH SWAGGER - A limited edition poster and t-shirt feting Aaron's first World Cup title became a much sought piece of swag by shop employees and industry types. As he added titles two, three, four and five in subsequent years, the pieces' value soared. https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/412efbef-5d4e-4c0b-b702-f8012d2f5ace/560Choice.jpg Bell Brand Plan LIVING THE LOOK - Aaron became the face of Bell in mountain bike — everything about him embodies the brand. In everything from marketing presentations (above) to heritage videos (forthcoming), the humble yet capable Gwin is a comfortable fit. The aesthetic was also distinctive and portable to other segments...motocross, auto racing, etc. https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/aa89f6d0-2d75-4dc3-8eca-c18f933645e8/560GwinRedSpread.jpg Bell Brand Plan DISTINCTIVE AND OWNABLE - Race win ads are often a picture and a logo, but the graphic devices established as part of this project made distinctively Bell collateral seamless and easy-to-produce. https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/3e8ba600-707e-4917-86b0-64c7217cee8f/560GwinWall.jpg Bell Brand Plan LOOMING LARGE - The distinctive new Bell aesthetic is a tasteful update of the brand's original graphic stylings that really brings a room together...or a trade show hall, as the case may be. https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/8a1fa90d-dfcd-4542-b37e-31b6d0c3d5f0/560signatures.jpg Bell Brand Plan THE PERSONAL TOUCH - Despite digital experiences improving dramatically since the launch of this plan in 2011, making a human connection (especially in a post-pandemic world) is one of the more impactful thing a brand can provide for its customers. https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/a27d50a0-9be1-40ea-9c0e-f0bc942c3c8f/560GwinLid.jpg Bell Brand Plan MORE THAN A SIGNATURE - Aaron's product development contributions were fundamental to the design of the Full 9 helmet. There's probably something to be said for actual authenticity here, but the product speaks for itself. https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/d71dd6da-20d9-4e52-b10d-ff8cd93decc1/BPCherry600x338.jpg Bell Brand Plan STAY GOLD (WHETHER YOU WANT TO OR NOT) - Though a bit dated in some ways, this video featured a real-life first place trophy as the hook for a helmet art collaboration with pinstripe artist Skratch and pin-up model Cherry Dollface. https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/2cfe357d-2e0a-4cc3-b394-a3fcba4dc6e9/skratch+collateral.jpg Bell Brand Plan NOT RETRO. 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https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/040c3c63-f52b-48aa-b0a4-3353fb5a679c/Joe1290x800.jpg EXCITEBIKE 24 https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/9dc6aad3-8fcd-4d33-b5bd-73b9487517a7/2Braille2.jpg EXCITEBIKE 24 https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/f8f35683-2185-4e42-8c8b-c2223e97841a/aBL1290x800.jpg EXCITEBIKE 24 https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/abce0508-c7a8-4d1f-80ff-cf8e323d29a8/IMG_2383.jpg EXCITEBIKE 24 https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/2d1a5537-0f5c-44ad-9ca2-9d32cf7cfe17/GLB320.jpg EXCITEBIKE 24 CHIMICHANGA 93: Back when 3D dinosaurs roamed the earth. https://images.squarespace-cdn.com/content/v1/65d58098b13cfd2c73f93281/4c488239-36d8-4f9c-8e35-d1aad57f3157/5257578039_36e0e9de03_b.jpg EXCITEBIKE 24 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